LauraHadley.co.uk: cream eyeshadow

AD/PR Sample | Maybelline Color Strike Eyeshadow Pen

Maybelline New York is the number one global cosmetics brand that has products available in almost 130 countries across the world. They have been creating makeup products for many, many years, and were the company that introduced the first daily-use modern mascara back in 1917. I've used Maybelline's Total Temptation Mascara for years now and I swear by it, so I know that they already produce good quality eye products.

They have recently launched a new eyeshadow with a bit of a difference. There's no palette or brush in sight, as this one comes in a pen with a precise cushion tip. It's smaller than my mascara so could easily be thrown into a small bag to take out. I can see this coming in really handy, as being able to have a product to top up my eyeshadow if I was out on a particularly long day would be great, particularly given that I have oily eyelids so I'm more prone to needing to touch them up, regardless of which eye product I'm using.

The eyeshadow is a cream-to-powder pen that can give you up to 12 hours of wear with only one easy strike without having any fallout due to the way the cushion tip glides across your eyelid to apply. It's also smudge, crease, and fade resistant to give you a long-wearing eyeshadow that has a 'bold color impact'. Several matte and metallic shades are available including Tempt, Spark, Chase, Hustle, Ace, Crave, Charm among others, to give plenty of choices to suit your style. I received the Spark and Rally shades Spark is my favourite of the two as it's more of an everyday shade for me. You could wear them alone or with other eyeshadows depending on the look, and the lighter shades could double as an inner eye and below the brow highlighter too.

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3ina Makeup

3INA is a fairly new entry to the beauty scene and is trying to shake up the 'one size fits all' approach to the cosmetics industry. Their products have a functional design with long-wearing formulas while still being an affordable option for many people. The products I've tested are paraben and cruelty free and come from their bestsellers list that are designed to be 'tools for self expression and colour confidence'.

The first item I tried out was The Longwear Liquid Lipstick which comes in 20 shades and is priced at £7.95. It's designed for those who would like to have the colour payoff from a longwear lipstick while still being able to enjoy the application method of a lip gloss. I've got this in the shade colour 500 which dries as a matte cherry red. To apply, you need a generous amount of the product to put one coat over the top of a base of lip liner on clean dry lips. If you start at the Cupid's bow and work your way outwards, you'll get the best application. The gloss will then turn into an opaque matte lipstick that will stay on your lips for hours. When you want to remove the product use their 'The Eyes & Lips Make-Up Remover'.

If you fancy something to use on your eyes, the 3INA The Cream Eyeshadow (£7.95) is waterproof and available in 18 different colours. It gives you a strong, shimmery magnetic colour that will last all day. I've got this in the number 301 which is a dual-toned coppery bronze metallic shade. To apply, you can use concealer brush to blend outwards towards the outer edge of your eye. To get a sophisticated finish, you can blend a number of shades together. For me it's not an everyday product as I've got oily eyelids, but when I set my eyes with primer it works quite well.

If you want a product that is a 'flashbulb for your skin', this 3INA The Highlighter (£10.95) can illuminate your face. For applying you can use a fan brush or makeup sponge to lightly add the powder to your temple and cheekbones. You can also dust over your eyelids or Cupid's bow using your fingers to light up these areas. Don't think that this product has to be limited to your face as it can add glow and radiance when wearing a strapless top by adding it to your shoulders and collarbones.

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